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«INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES SRI LANKA – 2013 (ICSS) “Culture, Globalization and the Developing World” 22nd – 23rd November ...»

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The Ministry of Higher Education is very much concerned with the research output of the university academics that will be reflected in the quality of their teaching, and most importantly, in their contribution to national development. The emphasis on research could clearly be seen in Goal 6 of the National Higher Education Strategic Management Plan of Sri Lanka - 2012-2015 Mid Term Plan prepared by the Ministry of Higher Education. In order to realize this objective the Ministry has implemented various measures to assist and encourage the academics to carry out research. It is really encouraging to note that not only the academics of the University of Kelaniya but also from all other universities and higher education institutions in Sri Lanka are taking part in this conference. It is also encouraging to note that a large number of overseas academics and researchers are participating in the event making it truly international.

I would like to congratulate the Vice-Chancellor of the University of Kelaniya, Dean of the Faculty of Social Sciences and others involved for organizing this Conference and wish all the success.

Dr. Sunil Jayantha Navaratane Secretary, Ministry of Higher Education Government of Sri Lanka.

–  –  –

It is my pleasant duty to issue this message to the 2nd International Conference on Social Sciences 2013, organized by the Faculty of Social Sciences of the University of Kelaniya.

As is evident from the program the conference provides a forum for academics, researchers, policy makers and other interested persons, not only from Sri Lanka but also from overseas, to share their views on mutually rewarding topics in a conducive academic environment. The University Grants Commission is happy to be a partner in this important event and is confident that it will contribute effectively to the society.

As an academic and research higher education institution, I am happy to note that the University of Kelaniya is very much concerned with the research output of the academics. The University Grants Commission is committed to encourage the quality of research of academics and I am also happy to note that a significant number of academics and researchers are participating in the conference.

I wish to commend and congratulate the Vice-Chancellor of the University of Kelaniya, the Dean of the Faculty of Social Sciences and the organizing committee of the conference for holding the conference once again.

I am sure the conference will be a success.

Professor Kshanika Hirimburegama Chairperson University Grants Commission Colombo.

–  –  –

It is with great satisfaction that I send this message to the Proceedings of the 2nd International Conference on Social Sciences organized by the Faculty of Social Sciences of the University of Kelaniya.

The national and international recognition of a University largely depends on the quantity, quality and relevance of research conducted by its staff. The dissemination of those research findings is an integral part of this process. The University of Kelaniya, as an academic institution, has been providing assistance to its academics to fulfill these responsibilities and I am happy to note that the Faculty of Social Sciences is utilizing the opportunity and making its due contribution effectively. In fact, the International Conference on Social Sciences organized by the Faculty provides an opportunity not only for its own academics but also for academics and researchers in other Universities and higher educational institutions both local and overseas. I am told that nearly 50 percent of the participants are from overseas universities and other research institutions.

The conference theme, Culture, Globalization and the Developing World has provided a forum for a wide spectrum of participants to deliberate and exchange their views on topics of mutual interest.

I would like to congratulate the Dean of the Faculty of Social Sciences not only for providing leadership to organize and conduct this Conference but also for obtaining the support of every member of the Faculty from the very beginning to make this event a success. The enthusiasm shown by the younger members of the staff is very encouraging.

I am confident that the 2nd International Conference on Social Sciences of the Faculty of Social Sciences will be a success.

Professor Sarath Amunugama Vice-Chancellor University of Kelaniya

–  –  –

It is my pleasure to send this message to the Volume of Abstracts of the 2nd International Conference on Social Sciences organized by the Faculty of Social Sciences, University of Kelaniya.

I am extremely happy to note that the Conference is a success. As is evident from the Volume of Abstracts the participants are from all over the world making the Conference truly international. The relevance and currency of theme of the Conference, Culture, Globalization and the Developing World paved way to a large number of academics, researchers and others from a wide range of disciplines to meet, deliberate and share their views in a conducive environment. A large number of participants were from overseas and I thank them for their enthusiasm and keen interest shown in the Conference. It is also encouraging to see the participation of young researchers and academics from the national universities and other institutions in academic events and I sincerely hope that they will continue the good practices and contribute to national development.





I would like to extend my sincere gratitude to Dr Sunil Jayantha Navaratne, Secretary, Ministry of Higher Education for accepting our invitation to be the Chief Guest of the Conference and gracing the inauguration ceremony. The Guest of Honour of the Conference is Professor Kshanika Hirimburegama, Chairperson of the University Grants Commission. As a renowned researcher, she always encourages the University academics to engage in research and I would like to thank her being with us amidst her busy schedule. The Vice-Chancellor of the University, Professor Sarath Amunugama has always been a true patron and we appreciate his invaluable support extended to make the Conference a success.

The International Conference on Social Sciences is the result of a year-long exercise of collective effort. All members of the Faculty of Social Sciences and academics from the sister faculties worked tirelessly to make the Conference a success. I would like to extend my sincere appreciation to the editors of the volume, Organizing Committee, Reviewers of Abstracts, and Chairpersons and members of all sub-committees and Sponsors of the Conference for their dedication and support that made the Conference a reality.

Prof. A.H.M. H. Abayarathna Dean, Faculty of Social Sciences University of Kelaniya.

–  –  –

It is with a sense of great satisfaction that I write this message to be included in the Volume of Abstracts of the 2nd International Conference on Social Sciences organized by the Faculty of Social Sciences, University of Kelaniya. As is evident from the volume, a large number of academics, researchers, policy makers and implementors both local and overseas have taken part in the Conference. The theme of the Conference, Culture, Globalization and the Developing World has made it possible for academics and researchers from a wide range of disciplines to take part and exchange their views on topics of mutual interest. I would like to take this opportunity to appreciate the interest shown by them and the contributions they have made to make the conference a success.

At the very beginning the organizers of the Conference decided to make the Conference truly academic and research oriented, and accordingly we extended an invitation to Dr Sunil Jayantha Navaratne, Secretary, Ministry of Higher Education to be the Chief Guest of the Conference. Without any hesitation he accepted the invitation and we express our sincere gratitude to him. The Guest of Honour of the conference is Professor Kshanika Hirimburegama, Chairperson of the University Grants Commission. As an academic and a renowned researcher she always encourages the University academics to engage in research and we thank her for accepting our invitation. The Vice-Chancellor of the University, Professor Sarath Amunugama has always been a tower of strength and we appreciate his contribution very much for successful completion of the Conference.

The International Conference on Social Sciences is the result of a year-long exercise of collective effort. Guided by the Dean of the Faculty of Social Sciences, Prof. A.H.M.H.

Abayarathna all members of the Faculty of Social Sciences and few academics from the sister faculties worked tirelessly to make the conference a reality. We also owe a special thanks to our sponsors for relieving us from the financial burden involved in the organization of this international conference.

Prof. N. K. Dangalle Professor Emeritus Chief Coordinator

–  –  –

New ideas, theories and practices find their way for academic recognition and legitimization through published volumes Academic Conferences. The present volume of the 2nd International Conference of Social Sciences organized by the Faculty of Social Sciences, University of Kelaniya also proves this premise by publishing a valuable corpus of knowledge in the form of dynamic, diverse, revealing and perhaps controversial abstracts on the main theme “Culture, Globalization and the Developing World” divided into 22 sub themes.

Despite the fact that the responsibility with regard to contents of abstracts remains with respective authors, editing them has been a challenging, but rewarding academic exercise. The volume reveals the growing interest of scholars on development and communication technologies as well as national cultural heritage confirming their commitment to the conference theme.

My thanks should go to all the authors who sent the abstracts of their research findings to this volume to be shared with the peers. Also I wish to thank the learned reviewers of the abstracts for their contribution to enhance the quality of this volume.

I must thank the members of the editorial board for their constant support without which the present work would not have been a reality.

Encouragement received from the Vice-Chancellor, the Dean of the Faculty of Social Sciences and the Conference Coordinator is highly appreciated.

Finally I wish to thank the designers and the printer of the volume.

Professor Piyadasa Ranasinghe Editor-in- Chief

–  –  –

Introduction Honorable Vice-Chancellor, Distinguished Dignitaries, Fellow Colleagues and dearest Students. I would like to convey to you my deep felt gratitude for giving me this opportunity to stand before you today and speak. I wish to convey my sincere thanks to the University of Kelaniya for inviting and hosting me. Thank you Vice-Chancellor. I would like to specially thank my dearest Sri Lankan students and a special mention to Professor Karunathilake for looking into all the details that has made this visit possible.

Thank you once again for this warm and gracious hospitality extended to me.

I would also like to convey my appreciation for deciding upon a most

appropriate theme for this international conference. In many ways all these three terms:

globalization, culture and the developing world are familiar terms, widely used in public discourse and in private conversations. All of us use them. They are in wide circulation in public discourse. As we shall note shortly, common responses to globalization is usually couched in either an uncritical condemnation of „western culture‟s impact on „our‟ culture, or a pragmatic but equally uncritical celebration of a „global culture.‟ The latter is most evident in the celebration of „choice‟ as a market mantra, the individual as consumer more than a citizen, and a privileging of lifestyle issues in public discourse.

This familiarity with discussions on culture and globalization makes our task difficult.

But also make it more important to do so, if we do not wish our social science to collapse unto our common sense, our uncritical received wisdom as members of societies in which we live. My contention is that we need to theoretically engage with the concept of culture and globalization and raise theoretical questions pertaining to the structure of a society and in this context the relationship between economy and culture in particular.

What better place can there be for this exercise but a university?

xxxv The central focus of my address will be on the relationship between economy and culture in the context of globalization with a specific reference to developing countries. This fits in broadly with the theme of this international conference, namely “Globalization, Culture and the Developing World”. You would notice that there are two additions that I have made; namely „economy‟ and „theory‟ to the conference theme. It will be obvious as I proceed with my talk that the basic reason for this addition is because I feel strongly: one, that there has been either a gross neglect or at best a dilettante use of theory; and two, there has been a startling disregard of inextricable links between economy and culture. This I would contend has affected the way we do our social science research- whether sociology or social anthropology, political science or gender studies, media and cultural studies in the current context of globalization.

It is paradoxical that what is obvious for ordinary people and policy makers, that the „economy matters‟ eludes a great deal of scholarship on culture and globalization.



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