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«IFPI’S WORK ON EDUCATION, TRAINING AND AWARENESS BUILDING IN THE AREA OF ENFORCEMENT OF RIGHTS May 2006 IFPI, the International Federation of the ...»

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Aims of "The Value of Ideas" Educating about the value of music and the economic importance of the Austrian music industry Awareness raising about intellectual property rights Contributing to a better understanding of how the music industry works and the jobs at stake Printed content: 120 pages, 7 chapters Chapter 1: The creative industry in Austria Chapter 2: The production of a music recording Chapter 3: Music and the Internet Chapter 4: Jobs in the music business Chapter 5: Games demonstrating the importance of intellectual property Chapter 6: Legal basics Chapter 7: Glossary DVD: 50 minutes 30 Min: Interview section with 20 personalities from the Austrian music scene (from the offmainstream artist to the board member of a CD pressing plant) 20 Min: Feature showing the start of the career of a young singer 30 Sec: The Drummer Spot (brief video ad developed by SNEP) Website www.ideensindetwaswert.at Press conference on 21 September 2005

Presenting the education materials to the public. People on the podium:

- Chairman of the academic committee,

- The front man of an Austrian pop band (shiver),

- Director of IFPI Austria A representative of the Austrian Ministry of Education gave statement in support of the press launch.

Broad coverage was achieved in the Austrian media and other sectors of the Austrian creative industry were interested in joining the educational "The Value of Ideas" initiative.

Distribution First edition: 2,500 units Mailing to 3,000 Austrian schools offering the educational material 1500 orders from schools within five weeks.

The educational programme "The Value of Ideas" will be continued in 2006 - very likely with the participation of other creative sectors.

Belgium In 2003 an association organising festivals in schools asked IFPI Belgium organise a class debates as part of the festivals. IFPI Belgium organised and participated in debates, usually accompanied by an artist, in some 15 schools in Flanders.

See website: www.stressfactor.be IFPI Belgium also gives lectures on demand to high schools, colleges and universities.

(Usually more than 20 lectures a year).

The national group also made a DVD with statements from a wide range of Belgium artists in favour of copyright protection and against illegal downloading.

See website; www.ifpi.be Germany IFPI Germany is very active in education projects. Since 2003, the National group takes part in "School Tours” which have become a high profile project.

The “School Tours” are organised by the German Phono-Academy, the cultural branch of the recording industry association. Artists and music educationalists go to schools and create music together with 13- 16 year old pupils who are composing, performing, recording music and staging a school concert. The project aims at creating a sense of community, improving creativity and sharpening their awareness of the value of music. The "School Tour" is widely recognised, especially on a political level - as an initiative reflecting the music industry's sense of responsibility for musical culture and education.

IFPI Germany also supports the Pop Academy in Mannheim and the University of Music and Theatre in Hamburg. The National Group is also one of the participants in the German campaign "value of creativity". This included the publication of a magazine with the same title designed for music teachers, which includes material for some classroom lessons on this issue.

Ireland IFPI’s National Group in Ireland has the IRMA TRUST which is engaged in two main

activities:

–  –  –

Very recently, IRMA also provided via the Dept. of Education a tin whistle (the instrument with the basic notes) to every school teacher in Ireland (Primary Level). This initiative is being supplemented with career training so that basic music skills can be passed on to every child.

The Instrument Trust is funded by PPI.

Italy Italian National Group, FIMI, has an education plan in co-operation with MPA, BSA and the

Italian Ministry of Education. The main points of the plan are:

Production of an informative CD-Rom that has been sent to all the Italian high schools (for the music sector, we included in the CD all the materials published on the pro-music website). A dedicated support website is maintained (www.controlapirateria.org).

Next year FIMI will have events in schools in four main Italian cities and a letter introducing the plan has been sent to the majors of all the Italian cities with more than 3.500 citizens.

FIMI is also planning training sessions for selected teachers and meetings with all the regional public school managers Poland IFPI National Group, ZPAV, within the context of the Anti-Piracy Coalition*, together with BSA (Business Software Alliance), FOTA (Polish branch of MPA) and the Authors’ Society ZAiKS has initiated an educational project to raise IPR awareness among students aged 13The project received the support of the Ministry of Culture and Ministry of National Education.

In the preparatory stage of the project, a questionnaire-based study was conducted among 1,200 students from second and third grade of junior high schools in six chosen regions of Poland. The results of the research served as a basis for creating a 30-minute educational film showing the complicated process of developing computer software, making music and film.





Representatives of the Polish company, Techland, demonstrated how a PC game is created;

a popular young group SISTARS spoke of how their music is produced; the actor and director Olaf Lubaszenko explained how a film is made. The film is narrated by a popular young actor Bartosz Obuchowicz and a 13-year-old student from one of the biggest Polish cities.

Thanks to the support of the Ministry of Education the film, together with supplementary materials for teachers, will be introduced as part of the curriculum in all junior high schools in Poland.

* The Anti-Piracy Coalition was founded in 1998, to unite in a fight against intellectual

property infringements. The Coalition associates:

- representatives of the music industry – Polish Society of the Phonographic Industry ZPAV,

- producers of computer software – Business Software Alliance BSA,

- representatives of the film industry – Foundation for the Protection of Audiovisual Works FOTA.

–  –  –

What is copyright?

• Copyright protects the expression of an idea - it allows people to benefit from what they create whether it is a painting, a book, a piece of music or a photograph.

• Owning copyright means the potential to earn a living by creating music, literature, films and other non-tangible products.

Copyright and other intellectual property belongs to the creators as much as other forms of property; a house, a car or a book.

Music and copyright

• Copyright has been applied to works and recordings for decades and it has adapted to changes in technology - from the printing press through the vinyl record to the CD, the digital file and the internet.

• When someone creates a piece of music there are rights attached to it, and the creator is entitled to decide how that music is used and distributed.

• You can't make tapes of a blockbuster film and sell them in a car boot sale or copy software around from computer to computer, or use a photo in an advert, or play a music video publicly unless you have the permissions from the right holders to do so.

Copyright in the digital world

• Copyright gives the people involved in creating music (artists, composers, publishers and producers) various rights over the copying, distribution, performance and internet transmission of their music.

• Rules vary slightly from country to country and some countries allow limited copying and performance that is truly 'private'.

• However “uploading” music (i.e. the copying and distribution of music files on the internet) is an infringement of copyright if done without the rights owners' permission.

It is not considered 'private' copying, because other users have instant access to the uploaded material.

COPYRIGHT FAQ

1) WHO ACTUALLY HOLDS THE COPYRIGHT IN A PIECE OF MUSIC?

The person who wrote the tune and the lyrics and/or their publishers own authors' rights;

the artist that performs that music has rights to his/her performance; and a record company has rights to its recordings.

2) HOW DO I KNOW IF THERE IS COPYRIGHT ON A PARTICULAR PIECE OF MUSIC?

All music and recordings of music are copyrighted and also subject to protections of 'related rights' as of the date they are created or published, as the case may be. In Europe authors and music publishers retain copyright for 70 years after the death of the author, and performers and producers enjoy protection for 50 years after the recording was first communicated to the public.

3) HOW DO I KNOW IF WHAT I'M DOING IS LEGAL OR ILLEGAL?

Under copyright (and related rights) in more than 150 countries it is not legal to copy, adapt, translate, perform, or broadcast a protected work or recording, or put it on the Internet, unless a specific exception exists in the copyright law of your country, or unless you have permission from all of the relevant owners of rights.

4) IS IT ILLEGAL FOR ME TO COPY AND DISTRIBUTE MUSIC EVEN IF I'M NOT MAKING

MONEY OUT OF IT?

The question of whether you are doing copying for profit may affect what penalties apply, but does not determine whether you are in breach of copyright.

5) ISN'T IT LEGAL TO MAKE COPIES FOR MY OWN PERSONAL USE?

The laws of some countries have limited exceptions to the rights owners' rights to control copying, which allow copying for your own private use. These exceptions do not apply, however, if you make available or transmit copyright material over the internet, distribute copies, or (in most countries) copy from illegal sources.

6) IF I HAVE BOUGHT A LEGITIMATE CD, CAN'T I DO WHAT I LIKE WITH THE MUSIC

ON IT?

In buying a legitimate CD you have paid for the right to own the physical disc, to play it privately as often as you like. You have not bought the right to make copies or distribute copies, whether on CD-R or over the Internet.

7) SO WHAT IF I BREAK THE LAW - WHAT CAN ANYONE DO ABOUT IT?

Where people persistently make music available on the Internet in breach of copyright laws, they are in effect engaged in copyright theft, and that exposes them to the risk of legal action by the copyright holders.

8) IS THERE A COPYRIGHT ON ALL MUSIC, INCLUDING MUSIC THAT MAY NO LONGER

BE AVAILABLE COMMERCIALLY?

Generally, yes. While some old recordings may have fallen into the public domain, the vast bulk of those that appear on the Internet are still under copyright protection.

9) WHAT IF I JUST WANT TO DOWNLOAD A FEW SONGS TO SEE IF IT'S WORTH BUYING

THE ALBUM?

That's fine if you're allowed to do so by the holder of the rights. Some legitimate sites let you listen to clips from particular songs, or sample a limited download of tracks from their service, as a 'taster' of the music.

10) CAN I DOWNLOAD MATERIAL OVER THE INTERNET IF IT IS MARKED WITH 'DELETE

WITHIN 24 HOURS', 'FOR EVALUATION PURPOSES', OR A SIMILAR DISCLAIMER?

No, these disclaimers are invalid unless authorised by the right holder. The law looks to the reality of what is happening - unauthorised transmission and reproduction of somebody else's music.

11) DOES IT MAKE A DIFFERENCE HOW MUCH I'M UPLOADING?

You are likely to be breaking the law whether you are uploading one copyrighted song or thousands.

12) IS ALL FILE-SHARING ILLEGAL?

Unauthorised peer-to-peer 'file sharing' is copyright infringement. For the time being the vast majority of all peer-to-peer file-sharing is unauthorised, since it is not licensed by copyright holders, and is therefore illegal.

13) WHAT IF I DOWNLOAD MUSIC FROM A SITE FROM A DIFFERENT COUNTRY THAN

THE ONE I'M IN, WHERE THE LAW MIGHT BE DIFFERENT?

Internet activities of this sort typically involve acts of copying, transmission, or distribution in both countries, so both countries' laws would apply.

For more information go to www.pro-music.org or contact IFPI Communications:

Tel: +44 (0)20 7878 7935 Email: press-office@ifpi.org The Legitimate Digital Music Market Takes Off Tracks available

• There are at least two million tracks or 165,000 albums now available on some online music services.

• There are at least 500,000 tracks on any one service, across Europe.

Sites

• There are more than 190 online music sites in Europe and over 325 globally. The cross-industry www.pro-music.org site now features a comprehensive worldwide directory of legitimate online services.

• Legal download services are present in 23 countries in Europe.

• Some 18 services in Europe have a presence in two or more markets.

• As well as the big pan-European players a variety of specialised services are also appearing, for example independent label content only.

• The expansion of services in Europe is being driven by a mix of major players and independent services. Loudeye - owners of OD2 - power a variety of services in over 20 countries and iTunes has a presence in 17 European markets.

• iTunes sold its one billionth song on February 23rd 2006 Legal music downloading catches up The number of people using legal online music services is now on a par with those using p2p services in the US and UK, while legal users are rapidly catching up in other markets.

• In the US, the latest survey by Pew internet and American Life (released November 2nd,



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