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«Open Streets Initiatives: Measuring Success J. Aaron Hipp, PhD & Amy Eyler, PhD, CHES Acknowledgements Special thanks to: Chris Casey, MPH, Jill ...»

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Location #1: Grand & 14th Street Location #2: Directly across the street from Qdoba on the corner of 15th & Jefferson Location #3: The four-way stop at Chouteau & 17th Street OBESERVER #1: Adults and Activity

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During the times listed, please tally the participants in the appropriate categories. Count people as they go by the line of sight directly in front of you. For example, stand on the south side of the street and pick a spot directly across from you on the north side of the street (fire hydrant, doorway, etc.) Make a tally mark for each person that crosses this imaginary line during the 15-minute time frame.

Observation Materials Observation Location: Grand & 14th street

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Observation Materials Observer #2 Children (18) Observer’s Name: William Blatz During the times listed, please tally the participants in the appropriate categories. Count people as they go by the line of sight directly in front of you. For example, stand on the south side of the street and pick a spot directly across from you on the north side of the street (fire hydrant, doorway, etc.) Make a tally mark for each person that crosses this imaginary line during the 15-minute time frame.

Observation Location: Across the street from Qdoba at 15th & Jefferson

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Observation Location: Grand & 14th street Answer the following questions for each of the time periods for study.

Describe the overall environment in your viewscape including Activity Hubs, merchants, trees, benches, sidewalks, etc. For example: Three open stores, two closed stores. Stores appear to have light traffic. Both sides of street tree-lined. Two benches on street, with person turnover every five minutes. Sidewalks are in good condition. The Activity Hub, hula hooping, has had a steady stream of participants. There are cars parked on street. The south side of street is shaded and the north is in sun. Most people keeping to the sunny-side.

During the 45 minutes between direct observation times, please walk around and enjoy the Open Streets. As you do this, feel free to continue note-taking on an additional sheet of paper and please take digital photographs of the event. If you think of any items that should be measured in addition to the ones listed above, please suggest these here. Finally, if you are near an Activity Hub or a natural break in the Open Streets (intersection with through traffic) and have time to walk to this area please do so and note the interactions and numbers around these designated activities. We very much appreciate your participation and input into this evaluation.

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Repeat this same table for Observation Time #2 & #3 and for Observer #2’s Observation Times #1, #2, & #3.

Activity Level (During Open Streets Event)  What does it measure?

Measures of activity level are used to determine how participants spend their time at Open Streets and how much physical activity participants are receiving (compared to CDC guidelines of 150 minutes per week for adults and 60 minutes per day for children.).

Why measure it?

A short intercept survey is one of the methods used to assess participant activity level during the Open Streets initiative. Additionally, an interactive poster and Participant Count can be used to allow for a larger sample of participants to quickly inform evaluators on how the community is spending their time at Open Streets.

How do I measure it?

Supplies needed:

Participant Survey Tool (located on pgs. 33-34 of this toolkit) Poster of activity wheel Small stickers Poster stand Consent form (if survey results are being used for academic & dissemination purposes) Response rate form Clipboards Pencils Spreadsheet Note: The activity wheel and the communication methods (how the participant learned of the Open Streets) posters are captured in the same document/poster.

Poster Steps on the Pathway to Measurement:

Step 1: Create an activity wheel poster. A template is available online on this website.

The activity wheel (pie chart) addresses five primary forms of physical activity at Open Streets: walking, jogging, cycling, using another wheeled device (skateboard, wheelchair), and participating in Activity Hubs.

Step 2: Print and mount final poster. Print the activity wheel poster. A poster size of 4’ wide x 3’ high is recommended. Mount each of the posters on a thick and sturdy poster board.

Step 3: Collect poster data on Open Streets day. Set up the poster at a hub centrally located within the route. One to two staff members or volunteers (depending on expected attendance and capacity of staff/volunteers) will approach as many event participants (bicyclists, walkers, joggers, etc.) as possible that pass the posters. Each participant will be instructed to use a sticker to indicate their primary activity during the event. Staff/ volunteers can place the sticker for cyclists so they do not have to stop and dismount.

Step 4: Putting it all together. Count the number of stickers in each activity on the wheel. These counts can be compared to previous events and be used to inform future activity priorities.

Participant Survey Steps on the Pathway to Measurement:

Step 1: Select questions desired for the survey. It is best to limit the survey to one page to make it quick and improve response rate (the number saying yes!).

Step 2: Print a sufficient number of copies of the Participant Survey. Print out copies of the Participant Survey tool depending on the number of surveys the organizers hope to collect or the estimated number of event participants.

Step 3: Select survey location sites. Select distinct route segments where the surveyors will collect data. It is necessary to cover the majority of the route with these survey locations. Two surveyors will be assigned to each survey location/segment.

Step 4: Collect participant surveys. Be sure to fill in the time and date of each survey. As surveyors walk along their assigned segment, the goal is for each surveyor is to obtain 20 completed surveys during each 2 hour period. The specific protocol for the surveyors is located on the first page of the survey tool (shown on p. 32 of this toolkit).

Question 6 (located on pgs. 33-34 of this toolkit) provides information on the activity level of participants and how people spend their time in the Open Streets (and how much time they spend doing those specific activities).

Step 5: Putting it all together. Input the survey responses into a spreadsheet.


The purpose of this survey is to understand who is attending Open Streets Initiatives and how they are participating. The survey will take participants about 5 minutes to complete and consists of 32 questions on Open Streets, perceptions of the city, and basic demographics. No names or identifiers are collected with the survey. Two people will be

stationed at each of the three survey locations:

Location #1: 11th & Pine, outside Starbucks Surveyors: Becky Warren & Shirlie Thomas Survey Sheets: #1 - 30 Location #2: 8th & Chestnut Surveyors: Stan Alvarez & Cindy Duncan Survey Sheets: #31– 60 Location #3: 10th & Walnut Surveyors: Christy Schmitz & Tim Collison Survey Sheets: # 61- 90 Participant Survey 

The protocol is as follows:

Surveying will take place between [Give time period and date]. The goal is for each surveyor to obtain 20 completed surveys during the 2 hour period. Each survey will take approximately 5 minutes to complete. If you finish early, you can record observations at your survey point or explore the rest of the route and summarize your experience. Qualitative sheets will be provided as well.

All participants must be at least 18 years of age. Please ask if you are unsure if they are at least 18 years of age (for academic research and consent only).

Introduce yourself (name and affiliation). State that you are evaluating Open Streets and that these results will be shared with the city.

Indicate that you are not asking for any identifying information.

You can give participants the option to be asked the questions (interview) or fill out the survey themselves (self-administered). Clipboards are provided.

Offer the project information sheet/consent to them prior to filling it out (they do not have to take these; it is for their information. Again, this is only for academic publishing purposes).

To the best extent possible, please approach each person that passes your designated area, not avoiding any persons or only approaching your same gender., age group, or race/ethnicity.

If you approach a group of people, only one person should fill out the survey.

Please ask the person with the birthdate closest to today to complete the survey.

Be sure to thank them for their time even if they refuse.

Please keep a tally sheet of people approached and people participating (response rate).

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Additional Notes (numbers, activities, differences from the first Open Streets, weather etc.):

The weather was really cool during this time, so it was hard to get participants to stop and take our survey. We also were in a place that had a biking activity hub, so people did not stop very frequently.

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Participant Survey  Participant Survey  Cost-Benefit and Business Community Buy-In What does it measure?

Measures of money spent, money earned, number of customers, and increased awareness of stores and restaurants.

Why measure it?

Business buy-in by stores and restaurants along the route and affected by the streets being open to pedestrians, cyclists, and families is essential to the success of Open Streets. The ability to capture and put some numbers behind how Open Streets impacts local businesses, and how much participants spend, will be key to a sustainable initiative. The results from the business and participant surveys can be shared with businesses along the next route or at city council meetings to support the initiative.

How do I measure it?

A short intercept survey is one of the methods used to capture money spent and awareness of new stores and restaurants by Open Streets participants. Example surveys are available on p. 37-38. Business and restaurant owners should also be engaged with one, or both, of the following surveys. The first, five-question survey is to be conducted in-person two weeks prior the Open Streets and two weeks following Open Streets. It is best to walk the route and capture as many businesses as possible. The second, ten-question survey is to only be given once during the week following Open Streets. Surveys have always been given on Tuesdays due to some businesses being closed on Monday. This also allows the team to prepare the data collection.

Supplies needed:

Copies of survey Clipboards Information on Open Streets Contact information for surveyor Pens/Pencils All of the Cost-Benefit and Business Community Buy-In materials are courtesy of Susan

Zieff and Anoshua Chaudhuri. The following citation can be used to access their work:

Zieff SG, Chaudhuri A. Sunday Streets Economic Impact Assessment. San Francisco, CA.: San Francisco Metropolitan Transportation Agency. February 2013.

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2367453 Cost-Benefit and Business Community Buy-In

Feedback from business owners and financial results:

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Images top and bottom left © San Francisco Sunday Streets & SanFranciscoFYI.net Business Community Surveys  These two surveys were created by Susan Zieff, Ph.D., Department of Kinesiology, San Francisco State University. The survey below should be administered before your Open Streets event. The second survey featured on p. 38 should be administered after your Open Streets event.

The answers to both the pre and post surveys should be compared to see if Open Streets created an effect on the business community.

Business Community Surveys  Example Policy Brief  Example Policy Brief  Example Policy Brief  Example Policy Brief 

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Selected References:

Diaz del Casillo, A. (2010). "Evaluation tools for the Ciclovía Recreativa." Ciclovía Recreativa.

Retrieved July 25, 2010 from http://cicloviarecreativa.uniandes.edu.co/english/advocacy/ evaluation.html.

Hipp, J. A., A. A. Eyler, et al. (2012). "Target population involvement in urban Ciclovías: A preliminary evaluation of St. Louis Open Streets." Journal of Urban Health.

Johnson, R. (2012). “Bringing new people to the open street: analysis of a participant intercept survey of CicLAvia attendees.” Urban and Regional Planning. Los Angeles, University of California, Los Angeles. Master of Urban and Regional Planning: 83.

Montes, F., O. Sarmiento, et al. (2012). "Do health benefits outweigh the costs of mass recreational programs? An economic analysis of four Ciclovía programs." Journal of Urban Health 89 (1): 153-170.

Sarmiento, O., A. Torres, et al. (2010). "The ciclovía-recreativa: a mass-recreational program with public health potential." Journal of Physical Activity and Health 7(S2): S163-S180.

Torres, A., O. L. Sarmiento, et al. (2012). "The Ciclovía and Cicloruta programs: promising interventions to promote physical activity and social capital in Bogotá, Colombia."

American Journal of Public Health 103(2): e23-e30.

Torres, A. D., O. L. Sarmiento, et al. (2009). "Recreational Ciclovías: An urban planning & public health program of the Americas with a Latin flavor: 677: May 28 9:15 AM - 9:30 AM." Medicine & Science in Sports & Exercise 41(5): 47 10.1249/1201.mss.0000353411.0000300986.fd.

Zieff SG, Chaudhuri A. Sunday Streets Economic Impact Assessment. San Francisco, CA.: San Francisco Metropolitan Transportation Agency. February 2013.

Zieff, S., M.-S. Kim, et al. (2013). "A "Ciclovía" in San Francisco: charactersitics and physical activity behavior of Sunday Streets participants." Journal of Physical Activity and Health.

Zieff, S. G., J. A. Hipp, et al. (2013). "Ciclovía Initiatives: engaging communities, partners, and policy makers along the route to success." Journal of Public Health Management and Practice 19(3): S74-S82 10.1097/PHH.1090b1013e3182841982.

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